Built on Movement
We think it's important to clarify straight off the bat, MOB does not stand for 'Money Over B******'
It's actually, 'the mob'. As in, a group of people that stand for a common cause. Doing anything necessary to get done what needs doing.
The first rule of any mob? Run with the right crowd.
How it Started
We thought about writing a story here about us boys, and how we started organizing weekly runs. The reality though is that MOB only became fun when you guys joined. The intervals in the middle of winter were never going to be easy, but they became a little more bearable when we did them together.
You're the MOB just as much as we are.
More than Miles
Every Wednesday, we run. Fast, slow, long, short; it doesn’t matter. It’s about showing up. The MOB run club is where the brand lives: no egos, no finish lines, just people who move.
Why MOB Salts
MOB started as something small we were experimenting with during our own training, just trying to create a clean, uncomplicated mix of minerals and flavours we actually enjoyed. Over time that turned into MOB salts: three key electrolytes with B-vitamins, made in the flavours we kept coming back to.
What's in store for the MOB?
We'll still do our weekly runs, they aren't going anywhere. That's in our DNA.
But, we know there's so much more to offer in terms of supplements and sport apparel. And well, the overlap is clear.
