Built on Movement
We think it's important to clarify straight off the bat, MOB does not stand for 'Money Over B******'
It's actually, 'the mob'. As in, a group of people that stand for a common cause. Doing anything necessary to get done what needs doing.
The first rule of any mob? Run with the right crowd.
How it Started
We thought about writing a story here about us boys, and how we started organizing weekly runs. The reality though is that MOB only became fun when you guys joined. The intervals in the middle of winter were never going to be easy, but they became a little more bearable when we did them together.
You're the MOB just as much as we are.
More than Miles
Every Wednesday, we run. Fast, slow, long, short; it doesn’t matter. It’s about showing up. The MOB run club is where the brand lives: no egos, no finish lines, just people who move.
Why MOB Salts
In training, we kept hitting the same wall: hydration. Water wasn’t enough, and most electrolyte options were filled with sugar, lacked the quantities needed and tasted artificial. We made MOB salts to be simple but super effective: using three key minerals, dosages that make sense and vitamins that support energy metabolism and reduce fatigue.
What's in store for the MOB?
We'll still do our weekly runs, they aren't going anywhere. That's in our DNA.
But, we know there's so much more to offer in terms of supplements and sport apparel. And well, the overlap is clear.
